Every single person is going to need a great Chicago, IL attorney at some point. This is one of the reasons that online marketing strategies work well for attorneys. People looking for a lawyer might stumble across pay-per-click ads, or PPC, for lawyers and decide to visit your business website. This sort of ad is extremely effective because those who need a lawyer can be shown your ad right at the moment.
Tons of Competition
The problem is that in the legal world, marketing is a competitive environment. If you aren’t using the best possible keywords, you can end up spending a lot without getting the results you want. This isn’t something that you want to experiment with or leave to an amateur simply based on the price level associated with these ads. But that also doesn’t mean you should avoid this strategy. It’s far too helpful to ignore.
PPC Ads Get Priority During Searches
If someone hits up Bing or Google and looks up “real estate lawyer,” there are going to be thousands of results. However, the first few ads are generally PPC ads. This is extremely important since most people are going to click on one of the first ads on the screen. You want that to be your ad, so you want to utilize PPC for lawyers. You can get those first clicks and bring people in faster than competitors who aren’t on top of the search results.
Every Other Attorney Uses PPC
Do a quick search for your law specialty and location. Those are your competitors. The ones that are at the top of the list are using PPC to bring in new clients, and you should be doing that as well. You want to get the eyes of potential clients on you. You also want to ensure that they can easily determine what makes you the best option. The ad itself can tell the client if you’re the right Chicago, IL lawyer for their needs.
Keyword Control is King
With PPC, you get to choose which keywords are used to bring in clients. That means you can drill down into micro-categories and find the people who are most likely to become clients. Having a marketing company who can help you determine the best keywords will set you apart from everyone else. You’ll get the people who need exactly what you offer.
If you are interested in marking strategies for your law practice, Forward Lawyer Marketing can help.
