Connected TV advertising is transforming the way that businesses reach out to their customers by providing an affordable way to get in front of a specific target audience without draining marketing capital. Imagine being able to identify your exact target market, know exactly when and what they will be watching and placing your ad on their streaming device (i.e. TV, smart phone, computer or tablet). Oh, and these ads cannot be skipped like alternative advertising platforms. The consumer is going to see the entire ad.
Unskippable Ads
Part of what makes this method of advertising so effective is that customers must watch the ads from beginning to end. Some advertising platforms allow users to purchase a premium membership where ads can be avoided, but most still have required ads on their streaming platforms. With non-skippable ads, advertisers are guaranteed a specific number of eyeballs on their ads. That’s why it has made it possible for many companies to reduce their advertising budgets, while increasing their overall impressions per advertisement. By guaranteeing the ads will have viewers, they don’t have to run as many ads and don’t have to overpay for specific time slots that used to be so desirable during primetime television.
Why Should You Consider Connected TV Advertising?
Today, most people are “cutting the cord” by eliminating their old TV boxes and replacing it with streaming services and streaming devices. By utilizing streaming devices, everything is ‘on demand’ and users can still watch their favorite network shows and events without going through a specific cable company. So far, this has left many advertisers out of the loop, unable to market their products the way that they used to because the audience is no longer there. However, new methods of advertising have been revealed as the industry matures. Streaming services via connected TV advertising are providing marketers with a great system of advertising even though many consumers have cut the cord.
Awarity specializes in connected advertising in the United States. Visit them at their website at https://www.awarity.com/ to learn more.
