As you work to implement your social media marketing program, you might feel that it’s taking longer than expected to see engagement on your pages. This is normal, but there are ways to increase engagement with your current followers and to increase the number of followers.
You may have defined a target audience for your social media posts before you created your campaign. You may even have boosted your social media posts to help reach this target audience. Social media audience analysis takes this idea one step further through a two-part process.
The first part of the process involves looking at who is following you on social media and who engages with you by commenting, liking, or sharing your posts. Whether these people fall into the demographics of your original target audience or not, these are the people who drive your engagement. Most likely, they are a subset of your target demographic.
For example, let’s say your original target audience was women between 30 and 50 years of age. Audience analysis might tell you that the people are really engaging with your page are mothers between 35 and 45 years of age. Understanding this important subset of your market helps you hone in on post content.
The second part of the process involves finding more people like those who are currently engaged in your posts and reaching out to them through advertising or more targeted posts.
Having a social media strategy is common for most companies today. However, may struggle with making social media a successful part of the overall marketing strategy. By performing social media audience analysis and using the information you gain from this exercise to fine-tune your social media activity, you can increase the effectiveness of your strategy.
