The rise of online shopping has literally changed the face of business. The reason why it has risen to instant popularity is that it allows people to have the comfort of shopping whilst lying in their bed or in their pajamas. However, each platform has been designed specifically to target different customers who opt for online shopping in India all the time. With the following categories, the giant pool of online customers has been divided:
- The Bargain Hunter – Right from being extremely focused on values to compare prices on multiple sites, the bargain hunter gets the best deal out of all. You will be mistaken if you think that they are looking for the lowest price. No! They are trying to find the best deal which will provide them with the benefit for values. If you pay attention to the detailing of your e-commerce site, there is a chance for you to find bargain hunters purchasing from you.
- The Early Adopter – Their mind is racing constantly since they want to be the first in everything that appears in the field of online shopping in India. Right after product launches or new deals are announced, they are the first in line. Their obsession for the latest and greatest increases day by day, and you can even tag them as compulsive buyers. If you are clever to make it clear on your portal about the next scheduling of the product, you can make business with them. Ensure good email tactics to keep them engaged.
In order to flourish, you have to know your customers better than anyone. Since their interaction styles vary from one another, the strategy for making business in online shopping in India has to be clever and unique in itself. Having a common strategy might not be beneficial in this case, and hence you need to have an in-depth study about the customers’ minds before placing yourself out in the market.
