Over-the-top (OTT) advertising describes the delivery of ads through streaming media services offered directly to viewers over the Internet, bypassing broadcast, satellite TV, and traditional cable platforms. OTT advertising offers advertisers the chance to reach certain viewer segments viewing content on devices such as computers, mobile devices, and TV devices, and it offers informed analytics for measuring effectiveness.
Here are some of the best OTT Advertising Platforms
Google ADX
Google ADX is among the largest ad exchanges in the market. The platform provides some of the highest CPMs in the market and trades with high-standard premium inventory. Also, it is a pragmatic platform that provides real-time bidding, several targeting alternatives, control, and ad quality and is connected with Google Ad Manager.
Magnite
It is among the largest global supply-side ad exchanges and platforms that assist almost all devices, formats, and channels. Some of Magnite’s key features include cross-platform advertising, automated ad podding, real-time ad insights, and high-end data protection tools. Magnite is so profound that it owns other entries like SpringServe. Magnite prides itself on being selected by some of the biggest premium publishers globally, such as eBay, the Wall Street Journal, and Discovery Channel.
Nexxen
Nexxen is a video advertising platform that provides many monetization alternatives and various ad formats for OTT broadcasters. Its key features include programmatic, programmatic, and real-time bidding, a massive library of out-stream video ads, high-end ad fraud protection, and brand safety, and centralized DMP.
