Regardless of where you travel, you will see a billboard. That’s because billboards have been a traditionally successful way to advertise a business. The billboard advertising space, however, is getting crowded. To be effective, companies must create a message that stands out. Here are three things you should know about billboard printing.
1. Simple Works
While anyone can see a billboard, the target audience for this form of advertising is the motorist. While some might slowly creep through rush hour traffic, most are speeding by the billboard while focusing on other tasks. Because of that, your billboard cannot be overly complicated. Rather, you should stick to a message that you can get across in six words or less. That’s shorter than a tweet, so you need to be creative. You cannot, however, be overly provocative. A short message that causes accidents is not the sort of billboard printing your company wants.
2. Direct Response Doesn’t Work
Billboards reach a tremendous number of potential customers, making them an extraordinarily effective way to advertise. Because of that, it can be tempting to try to elicit a direct response. Asking motorists to remember a phone number, website, or e-mail address, is not practical. While you see these on billboards all the time, people simply don’t respond to them. Save your direct response advertising for e-mail blasts, mailings, or other situations where your potential customer might actually have access to a pen.
3. You Need More Than One
With every billboard your company places, your advertising footprint increases exponentially. Potential customers who see many billboards start to develop a familiarity with your brand. When they need your product or service, they feel loyalty to you, even though they may have never done business with your organization before.
Billboard printing is a tremendously effective way to market your company. If you are considering an outdoor advertising strategy, remember these three things about billboard advertising.
