Over the past decade, fresh and frozen raw pet food suppliers increasingly are finding higher sales. A large market sector fuels the demand for their products and services in places as far apart as New Jersey and Miami FL. From homemade raw food diets to an industrial concern, raw food diets are finding their legs in the pet food market. Moreover, they are not standing still but continuing to exhibit potentially thriving market growth in the coming years.
What Fuels the Market
Between 2012 and 2018, the “natural” pet food market has indicated major incursions into the traditional kibble dog food market. Consumers are continuing to demand better quality food for their pets. The major forces behind this movement are:
- An interest in ancestral canine diets
- Believe in the benefits of feeding fresh meat diets to dogs and even cats
- The purity of the raw food diets over commercial products with their preservatives, additives, and fillers
- High nutrient and protein content of raw pet food
Pet owners are increasingly turning to fresh and frozen pet food suppliers to provide them with what they feel helps to improve the quality of their animal’s life. The result is a burgeoning raw pet food industry surpassing $400 million USD.
The Response of Retailers
Suppliers of raw food products are increasing their presence on the shelves of diverse pet food retailers. They now prominently offer raw pet food the space previously controlled by traditional dog food products. They have freezers to contain frozen raw food for pets. Innovative producers also are continuing to improve their marketability by producing dehydrated and freeze-dried raw pet.
Fresh and Frozen Pet Food Suppliers
While controversy still swirls around the raw food diet, many dog owners, including those living in New Jersey, are continuing to purchase the products. They are the driving force behind the current increase in the demand for fresh and frozen pet food suppliers to produce.
