With the advancement and mainstream accessibility of digital technology and the internet, this technology has seeped into every aspect of our lives. One of these is digital billboards. Like many technologies of today, we have seen this sort of thing in science fiction stories, such as Blade Runner, always in the background, and now it has become reality. And for very good reason beyond aesthetics, as these billboards have many advantages over their static, physical precursors. If you are considering advertising through digital billboards in Oklahoma, here are the main reasons to choose this method over the normal variety.
#1. Better chance of absorption
People are self-trained to ignore billboards, pop up ads, banner ads, and so many others. Several kinds of publicly placed ads are simply dead ends because the public at large simply do not care when they’re in the middle of something else. However, digital billboards have a better chance, since they change as every 8 seconds, on 64 second loops, which will always get some drivers attention the first time around. This way, multiple ads can run on just one billboard, saving untold amounts of money that would’ve been spent buying up land and erecting several different billboards. This also means that during heavy traffic hours, your ad gets to be seen by everyone on the road at least once, since sitting there waiting for cars to move leaves one with very little to focus their eye on.
#2. Long lasting
A billboard is little more than wood and paper, things that can easily be damaged or outright destroyed. LED lightbulbs, on the other hand, are known to last upwards of 100,000 hours of continuous use. Simply put, so long as you continue to want your ad to be running on that billboard, there isn’t a lot the elements can do to damage it.
#3. Faster updating
Whereas before you had to jump through several bureaucratic hoops to so much as update your billboard’s design, LED billboards only require a few emails. It’s simply a matter of sending the new design to whomever is in charge of operating the board, and then sit back and wait for them to approve or deny it. If approved, the new design will replace the old in the loop.
While the upfront cost of LED billboards can be intimidating, the benefits far outweigh the negatives. The chance for absorption is significantly higher, the light bulbs are longer lasting than paper and computers, and changing or updating what’s on the board is faster and more efficient than ever before. So. if its crossed your mind to use digital billboards, don’t think twice and invest in the advertising of the future.
