One of the most important aspects of any type of marketing is the “wow” factor. This is the use of display options and beautiful jewelry that not only causes shoppers and foot traffic walking by the store to stop and look at the display, but actually to come into the store to take a closer look.
The single most important factor in that “wow” component is in finding custom jewelry display option that is versatile, unique and works with the jewelry rather than overwhelming the pieces on display.
This is a fine line, as the display itself has to be unique and interesting, but not a distraction. Choosing the right colors, the right concept and even the correct way to position the items in the window or the case will either contribute to this element of marketing or it will detract from the message.
Something Different
Before choosing a custom jewelry display concept or set, take some time to go window shopping on your own. Look at the various display options in the competitors’ windows and cases and see which highlight the jewelry and watches on display.
You may also want to take note of particular concepts that aren’t appealing or that don’t add to the look of quality, luxury and elegance that you want your jewelry display to offer.
Branding
To make your custom jewelry display part of your branding effort, make sure you are using a display company offering true customization. This includes helping you to choose the colors and styles of the displays that coordinate with your company brand, but that also give a look of harmony and balance in the overall look of the store.
For instance, if the company colors are blue and black, all displays should not just include those colors. These colors will not work to highlight some of the jewelry items. It can also create a color overload in the display cases.
Instead, choosing neutral colors for jewelry sets and display pieces in silver, beige or white and then using blue and black for a dramatic touch of color for a focus or central jewelry item. This not only highlights the central item on display, but it creates an eye-catching contrast that will draw people to the case or the window while still subtly providing branding.
Jewelry displays can range from contemporary and modern in design to very classic and sophisticated. Finding the right match for your inventory as well as your store will make a very big difference in the coordinated and elegant look of your jewelry store.
