One of the most common mistakes businesses in and around Franklin, TN, make is to assume that simply having a website is enough. Unfortunately, without the right search engine optimization or SEO, it is very unlikely your customers will find your website.
Another common mistake is to assume that even a professionally designed website that is more than a few years old is still relevant for today’s search engine algorithms. In fact, websites more than a couple of years old should be reviewed to upgrade their SEO strategy to continue to be effective.
As a business owner in Franklin, TN, the following are key signs you need to hire search engine optimization services to ensure your website stays relevant and is found by new customers.
• Website traffic is dropping – if traffic is dropping to your website, hiring search engine optimization services can identify the keywords your customers are using and make the necessary changes to your text, content, and even social media content.
• High bounce rate – it is not uncommon for incorrect keywords to create an increase in traffic to the website but a very high bounce rate. The bounce rate is the number of clicks on the site and off again, which means the website is not relevant. These customers do not buy or interact with the website, which also drops conversion rates.
• Pay Per Click advertising is losing money – poor choices of keyword strategies for PPC campaigns end up costing the business money rather than increasing relevant traffic from people who want to buy.
Finally, you should hire search engine optimization services in Franklin, TN, to organically increase your search engine ranking through content marketing and planned SEO strategies that grow your business.
