The vast majority of home shoppers today use the Internet as a vital information resource during their search. Prospective home buyers can find and research properties on their own through popular syndication sites such as realtor.com, zilla.com, and trulia.com, in addition to social media networks. In addition, the majority of online searches for homes are resolved with one or more visits to a property for a walk-through. All of this points to the necessity of using the services of a professional real estate photographer. NJ realtors can use professionally taken photos in listings to appeal to home buyers.
Interior and Exterior Photos of the Home
The process of buying a home today often begins with the click of a mouse and ends with the most expensive purchase many people make in a lifetime. As prospective home buyers conduct their online searches for homes, they encounter home listings and often browse the photos that go along with those listings. The primary exterior photo is crucial to the sale of the home.
After a prospective home buyer in NJ narrows his or her search based on elements such as location, price, lot size, number of rooms, etc., the next click taken is often on one or more photographs. The exterior and interior photographs must validate the home shopper’s decision to initially click on the listing and motivate the shopper to schedule a visit for a walk-through.
Professional Photography Makes a Difference
Real estate photography experts specialize in creating and editing photographs that are aesthetically pleasing in order to increase interest and click through rates among potential home buyers. Having property photographers take these photographs with professional equipment can increase clicks and ultimately sales.
Social Media Sites
The real estate industry is using social media more than ever before. The vast majority of realtors use social media to some degree. Photographs generate the most “likes” and “shares” of all posting formats, often outperforming text, links, and videos. High quality photographs of a home will increase click through rates on traditional syndication and MLS websites.
In particular, social media sites such as Instagram and Pinterest are particularly designed to share photos. It is imperative for real estate agents and sellers to use these growing social media sites by posting high quality, unique, and beautiful home photos that will draw the attention of prospective buyers.
As the digital revolution continues, the importance of using professional real estate photography services in NJ is paramount to achieving optimal results.
