In today’s digital age, online reviews are essential to any successful restaurant. If you own a restaurant, here are three surprising ways online reviews can boost your business.
1. Good reviews are good marketing.
Any social media marketing agency for restaurants in Miami, FL, can tell you that positive online reviews are worth gold when it comes to marketing. Nearly 90% of people trust online reviews as much as recommendations from friends and family, and a majority of people say reading positive reviews online facilitates trust in local businesses.
2. Reviews make your establishment visible online.
No matter how well-established your restaurant is, it’s invisible online without reviews. People are increasingly going online to research where they will have their next meal, and if your restaurant doesn’t come up in a search, they’ll be dining elsewhere. Reviews help you build your online presence and drive new business.
3. Reviews add credibility to your social media.
Social media is an important tool for restaurants because it increases your market reach and helps you build a connection and engage with customers. Posting positive reviews on your social media networks can entice new diners and remind regulars why they love your establishment. Sharing reviews that highlight something new, like a seasonal menu or entree, can also help build interest.
For more tips on using reviews to boost your business, contact Restaurant Suite 360, a social media marketing agency for restaurants in Miami, FL, at www.RestaurantSuite360.com today.