As a band, musician or concert promoter you know how important it is to have music to give away to help people remember your sound or to market your latest musical endeavor. However, duplicating or replicating CDs as well as printing labels, buying CD sleeves, mastering the sound and getting a top quality original CD to reproduce from in the studio is a costly process.
The Traditional Options
One way that those making decisions may have tried to cut costs is going with one of the basic styles of CD sleeves. These typically included the vinyl sleeve, which is all clear vinyl, or the window styles of CD sleeves that offer a paper envelope style with a clear plastic video to display the CD label.
These are good options for many different uses, but to set your band, musician or performance recording apart from the rest you may want to consider a different option. These traditional CD sleeves provide a good level of protection against surface scratches but they don’t provide much room for marketing and information.
Thinking Outside the Box
While reducing your costs of production make the traditional types of CD sleeves a good option, other features may add to your marketing options in ways that will actually offer a better return on your investment.
For example, as standard jewel case with a clear tray provides you with the option to include an insert, which can have several panels and folds, as well as a traycase. The traycase is the insert that sits under the CD on the back and provides additional information about the tracks, the band or simply displays that band logo for easy identification. This is all advertising and information space that is simply not possible on traditional CD sleeves.
A wallet style is another great option in CD sleeves. It has a pocket in the inside of a book type wallet of cardboard, printed on all sides. Information can be included on all the panels or sides, perfect to highlight the music, give more information about the performers or market their other musical offerings or already released songs and albums.
Visit us online to view our traditional and unique CD sleeves for any type of project. We can be found online at Sitename.
