Material manufacturers have swatch books to show off all of their different offerings. But sometimes those little swatches aren’t quite enough to get a feel for the fabric in question.
For that reason, fabric by the yard swatches can be a difference maker. It is a great way for the customer to get a true feel for what the fabric will look like when applied to any area in their home. With fabric color swatches online, they can at least get a better idea of what color they will need as well.
Customers Get a Better Feel
Perhaps the biggest reason for fabric by the yard swatches is that the customer can get a much more realistic feel for the products themselves. That feeling can be a difference maker, the kind that leads to a decision sooner rather than later.
Without having larger swatches, it can be difficult to really show the customer what the swatch is like. Even certain distinctions of the fabric can be hard to describe without the requisite swatch.
More Efficient Marketing
By being able to provide customers with fabric samples, you can improve efficiency and marketability. There is nothing like being able to give out full fabric by the yard swatches to really show off what your company can offer.
If you haven’t been offering swatch samples that big, maybe it is the time to start. See the difference that larger swatch samples can make today.
