As a real estate agent, you need to make sure that you create a strong website that helps in conversions. The design and layout of your website is going to play an important role in how easy it is to attract customers. If you have properties up for sale, you need to make sure that they are presented in a viable manner. There are several key elements of real estate website design that you need to keep in mind when creating your website, such as easy navigation.
Color Scheme
If you haven’t adopted a branding strategy for your real estate agency yet, it’s important that you decide on a color scheme and then use it on your website. The colors on your website are going to play an important role in how much traffic you generate, and more importantly, your website’s bounce rate. It’s important that you choose a viable color scheme, and you should also consider giving your visitors the option of selecting a dark mode as well.
Scrollable Photos
If you are going to show properties on your website, it’s important that you add scrollable photos. Make sure your real estate website design allows visitors to easily sift through different photos and then decide to set up an appointment. Also, make sure that quick links are available at the bottom of the page so that people can navigate to different links with ease. This will improve engagement rates automatically.
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