Small to mid-sized businesses in Atlanta often assume that most of the new developments in technology are effective only for large businesses and global companies. They often assume that this type of technology is too costly, too cumbersome and too technical for a small business to master or to even be able to use to their advantage.
However, when it comes to sales force integration, small to mid-sized business have a lot to gain. In many ways, it is more advantageous for the small businesses without large teams and departments. By automating the transfer of data between different software systems and applications used in the business, the entire process is streamlined.
The goal of this integration is to use APIs or application programming interfaces to allow different systems to communicate with each other. Through these custom designed APIs, secure transfer of data is possible. This transfer of data is instantaneous and can populate data where it is needed to keep your business operating.
Inventory, Accounting and Shipping Control
For online sales or when sales representatives make a sale, connecting the accounting software and the inventory management software is essential. This keeps the inventory software up to date in real time, ensuring your customers and sales reps never place an order that cannot be filled.
With the data also transferring to shipping software, customers can calculate the shipping costs at the checkout point in the transaction. This means no surprises for the customers and no delays in having to place the order and wait for an invoice to pay.
For the business, especially with an ecommerce site, this provides a complete sales force integration that is triggered by the checkout process. As soon as the order is placed the shipping is calculated, the inventory is adjusted accordingly and the payment is accepted online.
Customer Relationship Management
At the same time, a top provider and developer of sales integration systems in Atlanta can also customize a CRM or customer relationship management program. This allows an ecommerce business to capture information about a customer for further sales campaigns and marketing programs.
However, it will also allow a business to track customers and their behaviors. This will assist in targeting specific groups for sales as well as knowing what they look at and show interest in on the site.
Customizing these CRM programs and integrating them as part of a full sales force integration program has amazing potential. It will allow your business to be more efficient, more targeted and more effective at managing sales to increase business and decrease time spent on routine data entry and tasks by your sales team.
