Confirming a sale verbally may have a standing in law, but in the real world, unless the sale is written down, the customer, your sales commission department and your finance office may not recognize that the sale is complete. Installing a system that requires the issue of confirmation from custom sales receipt books will leave everyone in no doubt whatsoever that the sale was completed.
The Opportunity for A Sales Message
When a sale is complete, this is not the end of the process, but the beginning of the next. Custom sales receipt books can carry a message to your customer beyond extending your branding and recognition. The sales message can remind customers about your products, services and confirmation of your company’s values.
Being Factual
Any sales messages that you print on custom sales receipt books should be truthful, easy to understand and state facts, rather than making bland statements that are immediately dismissed.
Where you can avoid clichés, you can use words that the customer is more likely to understand and recognize, rather than making meaningless phrases appear grand, when they are time-wasting.
In the past, impressive statements might have affected a customer’s decision-making process, but in modern times, most individuals can see straight through false and worthless statements. The modern customer knows that a free trial of a product or service is never free and will cost the time and effort appropriate to the exercise.
Modern customers prefer you to get to the point and clarify your sales message in as few words as possible. When you inspect a television schedule, dramas and movies are described in just a few words, yet you fully understand what you’re going to see. Your sales message on customer sales receipt books must be equally clear, yet descriptive. The important point to remember is that the sale must be clarified in writing and is the beginning of the next sales progression.