Healthcare facilities are one of the greatest users of corporate uniforms, given the importance of brand image in the medical environment. It is important that hospital staff present a unified image to their customers, ensuring they are easily identifiable and able to focus on achieving high levels of customer service. Hospitals tend to present a unified brand image through their healthcare uniforms, and then use different styling to communicate specific levels of staff or different areas of specialty within their environment. For example, a nursing scrub will look very different to a front desk suit, yet still combine common brand elements, to ensure they reflect a consistent brand identity.
Brand
It is critical for healthcare industry professionals to ensure that their uniforms are a proud reflection of what their brand stands for. This is typically captured through quality, styling, fabric colour combinations and embroidery of the brand logo on the actual finished garments. Brand is key, and although various styling will be applied to different departments, it is critical that the overall combination and effect, is one that is consistent with the brand and what it should stand for in the hearts and minds of its customers.
Design, fabrics and styling
Hospitals will identify different departments, and sometimes even different levels of staff, through various specialized styling, design and fabric options of their health care uniforms. This will ensure that customers are able to identify the type of role that a particular healthcare professional plays in the overall hospital. Given the unique needs and demands of a hospital, it is vital that styling and fabrics are well suited to the practicalities and functionality of their job.
Selecting a supplier
If you are one of the key players in the medical industry, it is important that you select leading uniform suppliers within South Africa, that have credibility and years of expertise behind them. It is also important to understand your needs and to align that to your customers? capabilities. For example, one supplier may focus on price, yet another may focus on brand image and be relatively more expensive. Given the unique nature of the healthcare industry and different roles within a hospital, it is also advisable to select suppliers that have experience in the healthcare industry. Click here for more information.
