Developing an online customer base is not easy, particularly for a new company in any market. Simply having a website online is often seen as a primary goal for a new Denver company, but it if the website is not correctly designed, developed and managed, it can actually negatively impact your conversion rates and ability to move up in the search engine rankings.
With new algorithms for Google and other major search engines, ensuring all aspects of the website are utilized to improve ranking is vital. Search engine optimization or SEO is a critical component of this optimization.
What is SEO?
SEO no longer simply refers to the number of keywords and the density on the page. Instead, SEO now includes keywords and phrases used in the content, quality, and originality of website content, markups, meta tags and titles, end-user experience and ease of navigation through the website, particularly for search engine crawlers.
As this is a key factor in the success of any website, hiring an SEO consultant is an excellent idea. This individual should have a proven history of effectively working with Denver businesses to improve search engine rankings and to move customers to the website.
The SEO consultant also works with the company in pinpointing the specifics of the website to appeal to the desired target market. In this way, many of these consultants work with marketing professionals and website designers to create an inclusive website that covers eCommerce, branding, and marketing in one collaborative process.
However, an SEO consultant can also be brought in to work on a current website. This is often done when traffic from search engine pages drops off or when the ranking drops down the page due to more SEO-friendly websites taking its place.
