If you have any doubt as to why your website should be well designed and developed, you have only to consider two things. Firstly, consider the purpose of your website; and, secondly, think of your own experience of searching the Internet for sites. There is such a plethora of information out there at present that people are spoiled for choice. You may be one of those people that clicks on a link to find information and decides almost instantly whether you will stay on that site or not. If you come across a landing page that is difficult to understand, is filled with copy, and seems confusing, chances are that you will click away in seconds and try another site. It’s for this very reason that you, as a consumer, need to be aware of the experience that your own customers are having when they come across your site. Once you’ve done this critical test, the chances are that you’ll realize you need a website design company for your Dallas business.
Making your website usable
Time is money, as the old adage goes. As a result, although getting information has never been easier, most people are always in a hurry. People want to find something quickly, and this is what they’re looking for when they’re surfing the Internet. Any site that provides this well has been properly designed and has kept usability as top-of-mind awareness. Some companies are desperate to put every last bit of information on their sites, and want to crowd out every page with loads of copy, but this often isn’t the right approach. Sites like this are often found in the banking sector, which is probably why the websites for banks are considered some of the least effective.
The look of a website
Aesthetics will always be important, although this should never be at the expense of usability. Customers like a site to look professional as well as being modern. If they like the look of your site, it has been shown that they immediately have feelings of trust towards your business. A visually pleasing site usually encourages potential customers to remain and to try to find what they’re looking for.
This then leads on to organization. The planning of your site should have a logical flow, which will help visitors find what they want easily. Also, you need to avoid putting in gratuitous information, and should constantly be evaluating whether every part of the site has a real purpose. Always bear in mind that this is a ‘sound-bite’ world, and you really only have a few seconds to make a lasting impression.
