Whether you have steady business or not, there’s no reason to not try to advertise on highways and in heavily populated areas to dramatically increase awareness about your brand and business. Billboards are instrumental in creating this level of awareness, and before you start learning how to rent billboard space, take the time to compare all the billboard printing companies that you can find until you find one that you know can print you the finest image on the finest materials.
The first and most important quality to look for in a printer is that they use seamless vinyl with a black back. Seamed materials or anything that’s not vinyl won’t give you extremely crisp and vibrant images, and any color but black on the back of the billboard will discolor quickly and diminish your board’s effect. Then, when comparing billboard printing companies, choose one that offers a nice selection of supplemental products. For example, you might want some matching self adhesive vinyl in the future to correct any errors or make any artistic additions, and it’s always more convenient to choose a company that sells vinyl ratchet straps instead of having to find a different company that can get you those.
Aside from trying to research portfolios of many different billboard printing companies, a quick way to measure how crisp and vibrant your board will be is how much ink per square inch a printer chooses to use. The more ink, the more vibrant the image. While you may be saving money by getting a billboard from a company that uses less ink, you certainly won’t present your company with the same intensity that you would if you simply went with a printing company that used more ink.
Once you’ve picked the perfect billboard printing company, just make sure to get your artwork properly formatted so that you’ll have your beautiful billboard up quickly.
