Every new business needs a business website. Staking your claim on the Internet is a way to protect your brand, promote your business, and gradually grow an organic following. The problem is, that building website is not easy. The very underpinnings of your website – your code, your meta, and even your HTML – are among the things that make it attractive to search engines. So let’s take off a few quick do’s and don’ts for when you’re working as your own web developer.
- Don’t use templates. A number of templates are available for free, but the drawback is that they have often been created using older versions of HTML. The current standard is HTML 5. If your website has been in existence since before 2014, you could be working with obsolete code that is also vulnerable to hackers. Likewise those great-looking templates might not look so great to a Google bot.
- Do design with mobile in mind. A very large number of people access the Internet only by their smart phones or tablets. In fact, Google is rolling out a mobile first indexing protocol, which will give mobile facing content priority in search results.
- Don’t DIY. If you don’t have the chops, the learning curve for learning how to build your own website can be a steep and frustrating one. Unless you are up to spec on current standards, you may be better off entrusting your website to web developer in Oklahoma.
You’d be surprised how easy it is to find a local web developer who can help you with your business, right in your community. They’ll typically have an impressive portfolio for you to look over, and will work with you one-on-one to build the site and brand that you’ve always dreamed of. Call myheartcreative today!
