If you live in New York, or anywhere in the surrounding area, you know how important it is to gain a local following. If this is currently your goal, it is important to align your business with a web design company in New York that is well-acquainted with the local geography. Seeking out the services of a local firm will enable you to optimize your website for a high search engine ranking both locally and nationally.
Consider the Size of the Screen
You also want to work with a web design company New York that understands the importance of tailoring a website to its audience. For example, you do not want to set up your site the same way for PC viewing as you would design it for a smartphone screen. Mobile phone users tend to scroll down a page and actually take longer to view a site than users who surf on PCs. Therefore, you would have to incorporate the content for each site differently.
Consider Your Demographic
When you work with a web design company in New York, express to them what you want to achieve with respect to SEO and your site?s development. Again, the key is to target the people who are sincerely interested in your products and services. Therefore, the keywords, title tags, and Meta tags must all fall in line with attracting this type of interest.
Major Questions to Ask before Making a Selection
When you are choosing a company then, make your selection by answering the following questions. For example:
- Will the company work with me to develop a navigable site for PC users as well as for mobile or tablet users?
- What is the company?s reputation with respect to SEM and SEO? What types of reviews has the company received?
- Is the company in good standing with the BBB, or Better Business Bureau, locally?
- What are the search engine marketing (SEM) services that are offered?
Is a strong emphasis placed on SEO? - What type of focus does the company place on link-building?
- Does the company offer PPC or the placing of traditional ads in the SERPs?
- What marketing algorithms are followed for analysis purposes?
The Site Should Load Quickly
When you start answering questions, you can begin making a decision as to how you want to make full use of the services offered by a digital agency that specializes in web design and SEO. While it is important to optimize a site?s content, the site also needs to be user-friendly. Also, make sure that the site loads quickly. You do not want to attract visitors to your site, only to find that you are receiving more bounces than leads.
Obtaining Web Design and SEO Services
You want your association with a company name to be a long one. Therefore, you must make sure that the company is committed to formulating a marketing strategy that will keep your site?s listing high in the search engine rankings locally and nationally. Obtaining the services of a web design contractor is not a short-lived proposition. You need the services of the company to reduce your promotional costs and to increase your influence on the Internet, both locally and nationally.
