Banner ads are an easy way to get your business in front of more eyes, particularly in mobile apps. However, it’s not just about creating just any banner ad and hoping for the best. They require careful planning and attention to detail to ensure they capture attention and entice individuals to click on them. The following tips will help you create eye-catching mobile banner advertising to increase your success rate.
Choose the Right Colors
Too much color can actually be a distraction when it comes to mobile banner advertising. It’s recommended to choose a plain black background to focus the eye on the important parts of the banner, rather than a busy background. It’s also essential to use contrasting colors so it’s easy to identify the details in the ad itself. In most cases, white text is preferred to improve the click-through rate.
Don’t Use Flashing Ads
While there’s no doubt a flashing ad will capture and draw the eye, it’s not recommended to use them. These ads were once spam-related and many mobile app users now automatically associate them with spam. This means users are far more likely to click away from them quickly, rather than reading them and potentially clicking them.
Consider a Slideshow Instead
Even though a flashing ad isn’t recommended, that doesn’t mean you’re stuck with a static graphic for your mobile banner advertising. Instead, consider using a slideshow that moves between several frames so you can share more information in a clear, engaging manner. However, be careful not to use too many bright colors in the process.
Choose Your Wording Carefully
In banner advertising, the saying “less is more” goes into effect. Keep information to a minimum, just enough to entice your audience to click the ad. It’s also best to avoid active engagement commands, such as “click here.” These phrases are proven to turn individuals off to banner ads.
If you need help creating engaging, effective mobile banner advertising, visit the Collectcent website to learn more.
