Company history books can be used for a wide range of situations. It makes a great way to introduce your company to other businesses, clients and can be used for marketing purposes. Of course, it is also a nice way to honor the hard-working people that helped to build the company by keeping the heritage alive.
Establish Your Brand
There is no better way to prepare your brand for the future than to look to the past. Company history books, cement your brand as a historical established brand whether that history reaches back a decade or hundred years. Keeping a historical time line of the company is important not only for today but for future leaders of the business as well. The history of the company sets the values of the company and provides the foundation for the company culture.
Great Options
This type of book can be done in a wide range of formats from pamphlets that can sit on the waiting room table to hardcover bound books. There are some great times to consider having a book put together for your company like:
* Specialize company anniversaries
* At 10-year increments
* Before a merger
* After a merger
* Before an IPO
* To get investors interested to raise capital
Memorializing a company milestone year by having a book created will become a treasured part of your company’s history. Some businesses choose to have books made every decade or so, to share information about how the company has evolved. Before a merger or after a merger is a great opportunity to show how the company came to be. Before a company is set for an initial public offering it is also a great time to put all the history down on paper. For investment purposes, it is a great tool. The History Factory has so many ideas to share with you about how to pull together a great book for your business!