here are many types of trade show exhibit displays from which to choose. Understanding the types and styles available will help you decide what to order for your next trade show.
Backwall Exhibits
The most common size you will encounter at a trade show is the 10 foot backwall space. In this space it is very important to use your backwalls and sides as effectively as possible. Avoid using a full size table across the front of your trade show exhibit displays as this will take up valuable space as well as block people from entering from the aisles. Instead work with your display company to come up with some fun and interesting tables to work with customers such as podium style tables. These work well as you can also use the sides for branding and or messaging opportunities. You can also look at adding seating with tables, but again think tall and narrow like bar tables or even a counter that sits back from the aisle but does not block your walls where messaging appears. You also want to consider display cases so you have to work with your display company to find ways to showcase your products without interfering with entry into your booth or blocking your signs.
Island Exhibits
Island trade show exhibit displays provide an opportunity to reach people form four aisles and sets you up in a desirable position away from the quiet less travelled sidelines. These exhibits tend to be more expensive, but can also be quite impressive when designed properly. You can create large spaces if your budget allows with a theatre area for demos, conference tables to seal deals and lounge areas for people to sit and chat about what you have to offer them.
Technology
Technology plays a key role in today’s trade show exhibit displays. Even smaller areas can accommodate electronics. Whether you feature a single larger screen for demos, a few smaller computers or lap tops or an all out audio visual explosion, you want to consider how it will be used as well as make sure it is not so loud it interferes with collecting information from your potential clients. Although loud might attract people to your trade show exhibit displays it can also make people pass you by if they can’t hear themselves think.
