If you’ve decided to have a promotion, you may want to consider small gifts that can be given away to remind potential customers of your brand. They can be inexpensive, but will make a huge impact, especially if it’s something that they can use every day. For example, promotional notepads and pens are excellent choices for many reasons.
Cost-Effective
Most companies spend thousands of dollars each month on marketing campaigns and advertising their products, but when it comes to giving away promotional items, they think it’s too expensive. However, notepads and pens are an excellent small gift to give away and can be used as part of the marketing campaign anyway.
Many times, you can get these pen/pad sets for around $1 apiece, though personalization can cost a little more. You’re spending less than $5 on each person and could get a lot more back in revenues if they choose to shop with you.
Be Used Frequently
You obviously want something that will frequently be used to help remind the client of you. Pads of paper are used every day by thousands of people to jot down notes, as a short list and to remind spouses to pick up some milk. Each time they write a note and use your pad, they’ll think of you, even if only subconsciously.
Walking Advert
How many people set down their grocery list while at the store and then someone comes along and picks it up or notices it lying there? All of those people are going to see your information and will file it away for whenever it’s needed.
Pens are also an excellent choice because most men keep a pen in their shirt pocket, and women always seem to have a few writing utensils buried in their purses, making it an excellent way to market without spending too much money.
