If you’ve spent any amount of time examining or learning about online advertising, you’ve probably heard the term SEO. The latest season of Arrested Development even included a joke about SEO. But you might not know what the term means or quite understand its implications. In particular, it’s likely you have no idea what service it is that an SEO company in Temecula, CA, provides. So here’s an overview of the idea of SEO in general, and what an SEO company might do.
What Does SEO Mean?
The abbreviation “SEO” stands for Search Engine Optimization. What that basically means is, optimizing the placement of a link within a search engine. Here’s how it comes into practice: imagine you own a movie theater in Temecula, CA. You have a competitor, who also has a movie theater in the same city. You want links to your own website to appear higher up on the search engine customers may be using than your competitor’s website, as by now it is scientifically proven that people are more likely to click on the links that come first. So you can utilize SEO to algorithmically link up with what the search engine is looking for when consumers type in certain words and phrases.
So What Does an SEO Company Do?
Think back to that previous example. If you hire an SEO company to bolster the appearance of your movie theater, that SEO company would link “Temecula, CA” with “movie theaters” or “watch movies” in high-quality articles and web pages, in order to make the search engine more likely to display your company’s website higher up than your competitors. There’s more to it than simply putting the proper words in the proper phrases. Search engines uses literal hundreds of factors to determine where a website appears on the results page. As a layperson, simply knowing that your customers are likely to type in “movie theater in Temecula” isn’t enough to give you the edge. A quality SEO company will know all the necessary factors to get you to the top, like how secure your webpage is, the load time of your web site, the amount of quality backlinks or social media signals that highlight your company’s website. All of these subtle, hidden factors will make the ultimate difference when it comes to determining where you land when customers search for your service or product. Using a good SEO company will make all the difference.
