Considering redesigning your company’s website? Here are three of the most important aspects of web design – and why you can’t afford to neglect any of them.
Content
A website is all but pointless without good content. A good web design company will do more than help prospective customers find your page and provide them with important information while they are there; they’ll build an interesting and enjoyable site that your customers won’t mind returning to.
Content is especially important to today’s mobile-friendly websites and applications. Having enjoyable content is all part of the inbound marketing style, the easiest and most effective way to snag today’s consumer interest – and dollar.
Navigation
Just as you need solid content for your potential consumers to browse, you also need good navigation tools in place to help them do so. If your consumer can’t find their way around, they’re not going to spend the additional time trying; they’ll just find another site that is easier to use. Making your website user-friendly is an important part of web design that will keep your customer happy during their stay.
Talk to your web designer about what you’re looking for in a navigation panel. Do you want an entire page for navigation, with detailed explanations, or do you need a more minimalist, drop-down menu? Whichever navigation style you choose, make sure it is optimized for mobile use, too!
Search Engine Optimization
If you’ve been a business owner for any length of time, you’ve undoubtedly heard of search engine optimization. SEO is the creation or alteration of website content that will make your site easier to find through search engine queries, as well as help it rank higher on results pages. Typically, this involves the repeated yet sensible use of important “key words” that relate to your business, goods or services, as well as your geographic location. When search engines like Google are used to search for terms like “web design company in Augusta, GA”, your company will be easier to find based on this information.
Having your site optimized for searchability, accessibility, and enjoyability will give both you and your customers the experience you need to sell more products and rake in more repeat business.
