Working with standard media advertising agencies is a smart way to launch a single campaign or to get a little bit of publicity for a product or service. If you want to see long-term results that grow your company and its bottom line, however, it’s often best to work with a brand management firm.
There are a number of benefits brand firms can deliver that standard media advertising agencies may not have the in-house expertise to handle. While both can help you with radio, television and print campaigns, brand agencies also specialize in:
Brand Messaging
Think about your favorite soft drink. Just seeing its logo can make you thirsty, right? You can literally see yourself taking that first sip out of the can and you know you can count on consistent taste and quality. While the actual product itself matters, of course, the knee-jerk jump from just seeing the logo to wanting the can is due largely to careful branding.
While media advertising agencies can come up with campaigns that bolster your brand well, they might not have the know-how to help you create that brand persona to begin with. Work with a branding firm and you can enjoy advertising campaigns on all channels that bolster a brand message while helping make your brand a household name.
Brand Development
If your “brand” isn’t well known yet and you need to create the messages to help build it, a branding firm should be your first choice. The pros who specialize in branding know what it takes to create a lasting buzz around a product or service. They can help you with initial brand messages and all subsequent campaigns that help get that message out.
Reputation Management
This is a highly specialized area of public relations that’s meant to help cast a brand in a positive light with current customers and potential new ones. It includes everything from standard advertising and social media to helping you develop tools for effectively turning unhappy customers into highly satisfied, repeat buyers who will trumpet your brand to all their friends and colleagues.
Product Placement
Brand management firms also tend to have expertise in this arena. They know how to get your products and services cast in a positive light on popular television shows, in movies and in other events that will help grow the brand and sales.
