Deliverability rates are a concern for any email marketer because low rates can hurt the success of your marketing campaign. However, email list cleaning is one of many ways to elevate these rates. Keep reading to learn more about how list cleaning can boost your marketing campaign.
Campaign Statistics
Inactive subscribers can skew statistics, giving you an inaccurate picture of your campaign. When you have too many undeliverable emails, your conversion rates and click-through rates will take a nosedive. List cleaning can give you the data you need to gain insight on what works and take action on what does not work.
Bounce Rate
Verifying email addresses can reduce your bounce rate. Undeliverable email addresses are a large contributor to bounces. If your bounce rate is more than five percent, an email list cleaning may help lower your bounce rate.
Return on Investment
Wasting effort on undeliverable emails chips away at your email ROI. After all, emails that are sent to bad addresses do not lead to sales. With email list cleaning, you can increase the number of engaged, valid subscribers.
Sender Reputation
Bounces, subscriber engagement, and spam traps can hurt your sender reputation, and these issues can cause deliverability issues. Frequent email list cleaning is one way to keep up your sender reputation and your deliverability rates.
Revenue
Data quality has a major impact on revenue. You cannot target and segment your audience without accurate data. When poor data is driving your campaign, the emails you send are more likely to remain unread or unseen. Even the recipients who do view these emails are less likely to engage. This leads to lost revenue. Email list cleaning improves data, allowing you to segment your audience and increase your revenue.
Cleaning Your Email List
It is important for a campaign to be a success from start to finish. Before beginning a campaign, you should look at your email list’s quality. However, if your campaign is already underway, email list cleaning will get rid of the inactive and invalid emails that stand in the way your campaign’s goals.
