Blogging is a powerful tool for lawyers to build their online presence. Not only can a blog help potential clients find you, but it also serves as an opportunity to establish yourself as a thought leader in your field. But how do you make sure your blog is effective and engaging?
Here are five tips for helping lawyers understand how to write a legal blog post.
1. Choose a Relevant Topic
When writing a legal blog post, it’s important to select a topic that is relevant to your practice and will be of interest to readers. For example, if you are an estate planning attorney, you may want to write about strategies for protecting assets and minimizing taxes. This type of content not only shows readers that you know what you’re talking about, but it also helps them understand the importance of having an estate plan in place.
2. Do Your Research
Once you have chosen your topic, it’s time to do some research. It’s important to back up any claims or advice with facts and reliable sources—especially when discussing legal matters. This not only helps add credibility to your post, but also makes sure that any information presented is accurate and up-to-date.
3. Use Plain Language
When writing legal blog posts, remember that many readers may not be familiar with legal terminology or jargon. To ensure they can understand what you are saying, try using plain language when possible instead of relying on complex words or phrases. This will help make your message clearer and easier to comprehend.
4. Keep it Short & Sweet
No matter how interesting the topic may be, readers don’t want to read lengthy blog posts filled with dense paragraphs of text. Try keeping each paragraph concise and focused on one main point at a time so readers stay engaged until the end of the post. Additionally, long sentences can make blogs difficult to read—so break them up whenever possible!
5. Hire a Professional
If you’re still stumped about how to write a legal blog post or you just don’t have the time or desire to post to your firm’s blog, consider hiring a professional writer to handle your website’s upkeep for you.
