We may take a second look at a business or museum sign, but rarely think about what invoked this response. Sometimes it’s the color or maybe the location of the sign. It could be the layout, but chances are, it was the way that the letters stood out from the rest of the background. This 3D effect is a result of using dimensional letters and here are four reasons to include this design in your next sign project.
1. Increased Visibility
Are your readers far away from your signage? Maybe you need something that is easy to read as people walk by your windows. You might need something that drivers will notice. 3D lettering stands out and is easier to read than most signs. That’s because the letters instantly separate themselves from the background.
2. Professional Appearance
Most people want to do business with organizations that are professional. When your signage uses dimensional letters properly, you exhibit a professional appearance. Professionals instill a sense of trust because people expect a dignified and positive experience. This is important for businesses and museums.
3. Attract Attention
Do you need to attract attention to a special “buy one get one free” sale or maybe a new exhibit? A professionally designed sign or banner with 3D lettering draws your attention from the background, and you have the reader’s undivided interest. However, this attention is fleeting, so you need to make the most of it.
4. The Breath of Life
Do you want your signage to come alive right before the reader’s eyes? 3D lettering has a way of “breathing the breath of life” into inanimate and everyday things like walls and fixtures. When you use a professional sign service that knows how to harness the power of dimensional letters, you can separate your business or organization from the competition.