Conversion rate optimization (CRO) has become a hot topic in online marketing recently. In fact, conversion rate optimization is now considered one of the most important factors in determining whether or not a website will rank high in search engine results pages (SERPs). More specifically, CRO plays a massive role on whether your landing pages will be successful for your company website.
This article will provide 3 tips to help optimize the landing pages on your small business website convert more traffic.
Tip 1: Always consider the user’s intent
Users will be landing on your site for a lot of different reasons. Some will be looking for more information and some will be looking to complete a transaction. Depending on what you want your user to do, you need to make sure your landing page appeals to the searcher’s intent. If you promote your business with hardline sales for someone who is seeking more information, you’ll be missing out on conversions.
Tip 2: Make sure it loads quickly
If users are going to wait around for your site to load, they’re likely going to leave before they can even get started. It’s no secret that mobile browsing is becoming increasingly popular as people spend more time using their phones than computers. You should also take this into consideration when creating your landing page design.
Tip 3: Use clear calls-to-action
The last thing you want is for visitors to land on your landing page and then have no idea how to proceed. A good call-to-action will guide them through the process of completing whatever action you want them to perform. This could include signing up for your newsletter, downloading an ebook, subscribing to your blog, etc.
The bottom line is that landing pages play a vital role in converting traffic. By following these three easy steps, you can increase the chances of success for your landing pages.
